Who here has seen that identity thief movie? And by that we don’t mean the one in which Melissa McCarthy schools Jason Bateman on new levels of quasi-comedic rudeness, but the one that actually is an Identity Thief. Yep, we’re talking about Dark Skies — the movie about terrifying alien invaders that appropriated its genre and title from the scary, 1996-97 TV series of the same name.
In Hollywood, as in any business, a name is everything. It’s your brand, it’s who you are. The old Hill Street Blues television series had fun with this idea in a classic episode that featured a comedian named Vic Hitler who couldn’t understand why audiences didn’t buy his act. That kind of unfortunate moniker dooms an entertainer or a project to failure, while a winning name like, say, Snakes on a Plane can go a long way toward getting a film made no matter how weak the script behind it. […]